Adrian Samuel – Innovation and Client Experience Manager – has seen so much “OldLaw” branding, behaviour and poor personal connection between lawyers and the clients they serve over the years.
Now he develops and nurtures connections and develops projects and events to demonstrate just how different SO Legal are, in what has become a crowded marketplace.
East Sussex has been Adrian’s principle “stomping ground” during his 30+ year connection with the legal profession. As a civil litigation solicitor he conducted cases arising from the King’s Cross fire and Zeebrugge ferry disaster and has seen a good deal of pain and suffering in clients in many diverse aspects of their lives over the years. This is the driver for why he does what he does – the work of a lawyer is to make things better for the people that go to the lawyer needing things to be made better.
“What I love about this firm is the refreshing and un-stuffy approach everyone here has to solving the problems clients have – moving them from a place of difficulty to the solution.”
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